Honest Apparel
Privacy Policy Overview 

At Honest Apparel, we appreciate the trust you place in us when you choose to visit our stores or use our websites and mobile applications—and we take that responsibility seriously. This Honest Apparel Privacy Policy (the "Policy") describes how we collect and use personal information about you when you visit our websites, use our mobile applications, call us on the phone, or visit our stores.
By "personal information," we mean information that directly identifies you, such as your name, address, or email address. In this Policy, "we" and "our" mean Honest Apparel, Inc., and "you" means any person who visits our websites, uses our mobile applications.

What Categories of Information We Collect

We collect a variety of types of information. Examples include:

  • Identifiers and contact information, such as your name, address, phone number, or email address;
  • Purchase or other commercial information, such as the items you purchase, items you have altered or custom made (including measurements), shipping address, and contact information (such as for receipts or order updates);
  • Payment information, such as your payment method and payment information (such as debit or credit card number and information), and billing address;
  • Preference information, such as your contact and marketing preferences, and merchandise interests;
  • Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, information about Wish List items, items in your online shopping cart or saved for future purchase, and other information about your profile or account;
  • Communications and interactions, which may include email messages, chat sessions, text messages, and phone calls that we exchange with you;
  • Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you;
  • Location or geo location information of your device that you use with our mobile applications, if your device settings allow us to collect location information;
  • Device and browsing information and other Internet activity information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, "automatically collected information"). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our websites or mobile applications, such as the date and time of your visit or use, the websites you visit before coming and after leaving one of our websites, how you navigate and what you search for using our websites and mobile applications, the website pages and items you view using our websites and mobile applications, and the items you purchase; and
  • Inferences about any of the information above that may relate to your preferences, or other matters.

How We Collect Information

We collect information on our website, through our mobile application, and during online chats and calls with you. For example, we collect and obtain information:

  • You provide, such as when you make a purchase, interact with us or contact us, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event or appointment, apply for employment, or sign up for emails or marketing;
  • From Wi-Fi and mobile devices, such as information about your device and location if you have installed one of our mobile applications on your device.
  • From companies, affiliates, that you have interacted with;
  • From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with;
  • From social media platforms and networks that you use in connection with our websites or mobile applications, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, Snapchat, Tick Tock and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our websites or mobile applications (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use;
  • Using cookies and automatic collection methods. For example, Honest Apparel, Inc. and third parties we work with may collect information from the computer, tablet, phone, or other device that you install one of our mobile applications on, that you use to access our websites, or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our mobile applications or websites or you choose to share it with us. Methods we use include: 
      

—cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser);
    

—web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our websites, use our mobile applications, or open an email we send to you);
    

—website and mobile application log files (which we tend to create automatically in connection with access to and use of our websites and mobile applications);
    

—Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software

—learn more about privacy and storage settings for Flash cookies  here); and
    

—other technologies (which may be similar to or different from the methods noted above).

  • , such as when you make a purchase, interact with us or contact us, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event or appointment, apply for employment, or sign up for emails or marketing;
  • From Wi-Fi and mobile devices, such as information about your device and location if you have installed one of our mobile applications on your device.
  • From companies, affiliates, that you have interacted with;
  • From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with;
  • From social media platforms and networks that you use in connection with our websites or mobile applications, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, Snapchat, Tick Tock and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our websites or mobile applications (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use;
  • Using cookies and automatic collection methods. For example, Honest Apparel, Inc. and third parties we work with may collect information from the computer, tablet, phone, or other device that you install one of our mobile applications on, that you use to access our websites, or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our mobile applications or websites or you choose to share it with us. Methods we use include: 
     

—cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser);
    

—web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our websites, use our mobile applications, or open an email we send to you);
    

—website and mobile application log files (which we tend to create automatically in connection with access to and use of our websites and mobile applications);
    

—Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software

—learn more about privacy and storage settings for Flash cookies  here); and
    

—other technologies (which may be similar to or different from the methods noted above).

How We Use Information

We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:

  • To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain, and service your account(s), subscriptions and memberships; and to provide you with products and services that we think you will like;
  • To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern;
  • For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; facilitate your interactions with us; track and categorize your activity and interests on our website and mobile application, including by identifying the different devices you use; and to enrich your experience in our stores, on our websites, and through our mobile applications;
  • For marketing and advertising, such as to: send you marketing communications; and make pre-Limited Edition offers; and to customize the marketing and advertising that we show you (we offer choices about marketing and advertising as noted in the "Your Choices" section below);For analytics, such as to: understand how you use our websites and mobile applications; understand how you shop with us; determine the methods and devices used to access our websites and mobile applications; and improve our websites and mobile applications;
  • For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
  • For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.

How We Share Information

In general, we do not share personal information about you with third parties for third-party marketing or advertising purposes.

  • Third parties and service providers that provide products or services to us, that help us market or advertise to you, or that provide products or services to you. We may use third parties or service providers to help with auditing interactions and transactions with you, addressing security, fixing errors, helping us with advertising or marketing, maintaining accounts and providing customer service, helping with our internal research, verifying service quality or safety, and performing any of the other actions or activities allowed under this Policy;
  • Social media platforms and networks such as Facebook, Twitter, Pinterest, Snapchat, Tick Tock and Instagram that offer functionalities, plugins, widgets, or tools in connection with our websites or mobile applications (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media). If you choose to use these functionalities, plugins, widgets, or tools, certain information may be shared with or collected by those social media companies—for more information about what information is shared or collected, and how it is used, see the applicable social media company's privacy policy;
  • Additional third parties such as law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the "How We Use Information" section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.
  • Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us. 
  • Email Choices. You can opt out of marketing or advertising emails by using the "unsubscribe" link or mechanism noted in marketing or advertising emails you receive from us or opt out of marketing or advertising emails by contacting us through one of the methods specified in the "Additional Information and Contacting Us".
  • Wish List Choices. We may offer the ability to create a Wish List. To update your Wish List privacy settings, you may select "Private" (not searchable) to help protect your Wish List information from being publicly searched on our sites or you may select "Public" (searchable). To help protect your privacy, we initially set your Wish List account to a "Private" setting.
  • Mobile Location Choices. You may choose not to provide your location to us in connection with your use of our mobile applications by declining any prompt requesting location information, and by customizing your mobile device settings to prevent sharing of location information. We may also collect location data when you have our mobile applications installed on your device.
  • Access Requests. If you have registered for an online account, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. Unless alternate procedures are noted for your state in the "Notices, Disclosures, and State-Specific Rights" section below, you may also make a request for access to personal information by sending an email or writing to us at the address specified in the "Additional Information and Contacting Us" section below. We are not able to grant all access requests, and we may request additional information from you to verify your identity before accommodating an access request.


You may have additional rights in the state in which you reside. Please see the "Notices, Disclosures, and State-Specific Rights" section below for additional information.

Security and Fraud

We take steps to help protect the confidentiality and security of personal information you share with us through our websites and mobile applications. In general, information transmitted through the Internet may not be perfectly secure, and we are unable to guarantee the security of your personal information. We encourage you to take steps to help protect the confidentiality and security of your account and personal information, including by doing the following:

  • Reviewing your Honest Apparel, Inc. account periodically and immediately reporting any unexpected activity or unrecognized information;
  • Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses;
  • Using complex passwords (a minimum of 7 alpha/numeric case sensitive characters);
  • Not using the same password on more than one website;
  • Not sharing your password with others;
  • Password protecting your computer and mobile device; and
  • Signing out/logging off of website sessions so that your session is closed, especially when using a public computer.


You may come in contact with websites, emails, or texts that try to lure you into providing personal information with an offer such as a free sample. Honest Apparel does not sponsor or endorse these offers. If you become aware of any potentially fraudulent activity on a website or in an email or text, please forward the information to privacy@honestapparel.com

Notices, Disclosures, and State-Specific Rights

  • Links to Other Websites and Services. Our websites or mobile applications may provide links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties.
  • Browsers Do Not Track Signals. While we strive to offer you choices when you use our websites and mobile applications, we do not promise that we will be able to receive or honor web browser Do Not Track signals.
  • Delaware Privacy Rights. Delaware law entitles residents to ask us for a notice describing what categories of personal information we share with third parties for the third parties' direct marketing purposes. Unless you request us to or consent to our doing so, Honest Apparel does not sell any personal information to third parties for their own direct marketing purposes. If you have questions about these practices, please contact us at privacy@honestapprel.com Delaware law also provides residents with rights to request access to and deletion of certain personal information, to know whether personal information is shared, and to opt out of the "sale" of personal information.



If you have questions about this Policy or our privacy practices, please contact us at:
Honest Apparel, Inc.
Privacy Department


P.O. Box 2250


Amagansett, NY, 11930
Privacy@honestapparel.com

Updates to This Policy

We may make changes to this Policy, and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Policy, we will post the updated Policy on our website, and we will update the effective date at the end of this Policy.

Effective Date

Effective August 2, 2021.